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Windows Direct USA is looking for a Marketing Manager that has experience in marketing, lead generation & lead conversion. We're looking for a marketing expert who takes responsibility for overall marketing results of a company and can assist us in rapid growth throughout our Ohio & Kentucky markets. We are looking for a highly motivated individual with extensive, specific omni-channel marketing experience managing multiple lead sources for direct response lead generation to support our growth plans. The candidate will be responsible for All Lead Generation through, Television, Radio, Digital, Referral Marketing, Current Customer Marketing, Show & Event Marketing as well as managing the leads in our crm to our in house marketing call center taking raw leads to issued appointments for our sales team.

Responsibilities:
  • Track, record, and manage a budget of over $2 million dollars while being sensitive to our cost of marketing parameters.
  • Manage digital spending for multiple locations using multiple vendors
  • Manage TV spend for multiple locations
  • Manage & track all print media efforts including working on ad design and offers
  • Manage the lead collection process from initial inquiry to issuing the lead to the sales team.
  • Oversee, hire & train on the lead handling process of our internal marketing call center reps to increase conversion from raw lead to set appointments
  • Utilize our current customer database to increase repeat & referral business
  • Manage and coordinate face to face marketing efforts through home shows, events & onsite marketing efforts.
  • Manage all of our social media accounts responding to customer messages and posting content across all social media
  • Work with the CEO to establish marketing strategies and direct the execution through a variety of sales and marketing channels
  • Work with our customer service team to increase our online reviews
  • Continue to assess and evaluate marketing activities through analysis and presentations to the business
  • Use data and reports to make evidence-based decisions and coordinate marketing campaigns
  • Drive updates to existing materials and website for conversion rate optimization
  • Analyze and evaluate the effectiveness of communications methods, costs, and results specific to digital lead generation
  • Promote teamwork through consistency, reliability and group cohesiveness
Required Skills:
  • Previous experience in lead generation, procurement and conversions
  • Previous experience specifically with direct response lead generation
  • Exceptional interpersonal skills and the ability to work both independently with a high degree of initiative and collaboratively as part of a team
  • Must be a able to recruit, coach & train reps in our inside marketing call center and outside face to face event ambassadors.
  • Ability to manage and prioritize marketing and communications needs with strong attention to detail
  • Perform effectively in a fast-paced environment, think strategically, and meet deadlines in a timely manner while maintaining professionalism and product quality
  • Must possess effective verbal and written communication skills with the ability to use several web-based programs effectively
Minimum Competencies:
  • Bachelor’s Degree in Marketing, Advertising, Communications, Digital/Tech or Business Management, or relative real world experience
  • Minimum of 3 years of experience with omnichannel marketing strategies and tactics, being a hands-on owner of programs, processes, and results.
  • Excellent competency in technology
  • High degree of dependability, motivation, and flexibility
  • Strong organizational and leadership capabilities
  • A special eye for quality in all aspects including copy, design, and content creation
  • Must be customer-oriented and able to effectively troubleshoot and resolve customer questions and concerns
  • Ability to adapt to new situations and learn quickly
  • High level of flexibility in a constantly changing environment
  • Ability to make decisions quickly by balancing company guidelines and customer needs
Benefits & Schedule:
  • Compensation: based upon experience (Salary plus uncapped bonus)
  • Full medical insurance available after 90 days
  • 401(k) with company match
  • Full time schedule
  • Paid time off
Job Type: Full-time
Benefits:
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Salary (in USD)

$75000 to 130000

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