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Full Job Description

Job description

Windows Direct USA is looking for a Marketing Manager that has experience in marketing, lead generation & lead conversion. We're looking for a marketing expert who takes responsibility for overall marketing results of a company and can assist us in rapid growth throughout our Ohio & Kentucky markets. We are looking for a highly motivated individual with extensive, specific omni-channel marketing experience managing multiple lead sources for direct response lead generation to support our growth plans. The candidate will work closely with the CEO & outside vendors/agencies for All Lead Generation through, Television, Direct Mail, Radio, Digital, Referral Marketing, Current Customer Marketing, Show & Event Marketing as well as tracking the leads in our CRM to our in house marketing call center taking raw leads to issued appointments for our sales team.


  • Track, record, and manage a budget of over $2 million dollars while being sensitive to our cost of marketing parameters.
  • Manage digital spending for multiple locations using multiple vendors
  • Manage TV spend for multiple locations
  • Manage & track all print media efforts including working on ad design and offers
  • Monitor the lead collection process from initial inquiry to issuing the lead to the sales team.
  • Oversee, hire & train on the lead handling process of our internal marketing call center reps to increase conversion from raw lead to set appointments
  • Utilize our current customer database to increase repeat & referral business
  • Oversee our face to face marketing managers efforts through home shows, events & canvassing marketing efforts.
  • Manage all of our social media accounts responding to customer messages and posting content across all social media
  • Direct responsibility for increasing our online reputation & 5 star reviews
  • Work with the CEO to establish marketing strategies and direct the execution through a variety of sales and marketing channels
  • Work with our customer service team to increase our online reviews
  • Continue to assess and evaluate marketing activities through data analysis and presentations to the business
  • Use data and reports to make evidence-based decisions and coordinate marketing campaigns
  • Drive updates to existing materials and website for conversion rate optimization
  • Analyze and evaluate the effectiveness of communications methods, costs, and results specific to digital lead generation
  • Promote teamwork through consistency, reliability and group cohesiveness
  • Manage, develop & disburse internal employee channels & sales collateral
Required Skills:
  • Previous experience specifically with direct response lead generation
  • Exceptional interpersonal skills and the ability to work both independently with a high degree of initiative and collaboratively as part of a team
  • Ability to manage and prioritize marketing and communications needs with strong attention to detail
  • Perform effectively in a fast-paced environment, think strategically, and meet deadlines in a timely manner while maintaining professionalism and product quality
  • Must possess effective verbal and written communication skills with the ability to use several web-based programs effectively
  • Being comfortable in front of the camera: Facebook, TikTok, Television is a plus
Minimum Competencies:
  • Minimum of 3 years of experience with omnichannel marketing strategies and tactics, being a hands-on owner of programs, processes, and results.
  • Excellent competency in technology
  • High degree of dependability, motivation, and flexibility
  • Strong organizational and leadership capabilities
  • A special eye for quality in all aspects including copy, design, and content creation
  • Must be customer-oriented and able to effectively troubleshoot and resolve customer questions and concerns
  • Ability to adapt to new situations and learn quickly
  • High level of flexibility in a constantly changing environment
  • Ability to make decisions quickly by balancing company guidelines and customer needs

Compensation:Starting at $65k

  • Full medical insurance available after 90 days
  • 401(k) with company match
  • Full time schedule
  • Paid time off​
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Retirement plan
  • Vision insurance​
  • Marketing: 2 years (Required)
  • Monday to Friday
  • Bonus opportunities

Salary (in USD)

$65000 to 85000 Per Year

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